Which of the following factors contribute towards link popularity of a website?
a. The number of websites that link to it
c. The number of pages in the website
d. The quality of websites that link to it
What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80
While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Which of the following statements is correct with regard to the description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
All major search engines are case sensitive.
a. True
b. False
_________________ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Which of the following search engines or directories provides the directory search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
While grading your website, Google gives credit to outbound links pointing to authority websites?
a. True
b. False
What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Google gives priority to themed inbound links.
a. True
b. False
What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above
Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Which of the following statements about Google’s technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP header
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
a. Clustering
b. Normalizing
c. Sifting
d. Combing
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True
b. False
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes
b. No
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
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